Welcome to ePetz!

All of us at ePetz recognise the importance you place on your privacy. That’s why we believe in being transparent about our collection and use of your personal data (also known as “personal information” in some jurisdictions), and we have adopted reasonable safeguards to protect it.

This Privacy Policy explains the privacy practices of ePetz (operated by Hearty Living Enterprise), covering your interactions with us through all our websites and domains (the “Sites”), as well as our interactions with you via all forms of communication technology (e.g., social media, messaging platforms, emails, chatbots, etc.) (collectively, the “Communication Platforms”) and in person. This policy does not cover our privacy practices as they relate to our employees or contract workers.

Some parts of this policy may not apply to you depending on your country of residence. For example, if we describe privacy practices for a physical showroom, this would not apply if you reside in a country where we do not operate one.

We only collect the minimum information necessary to provide our products and services, respond to your requests, and conduct business with our suppliers and partners. You have the right to choose what personal data you share with us. However, if you limit the information you provide, we may not be able to offer you certain services, deliver your orders, or interact with you fully.

We never sell or rent your personal data to anyone, nor do we share it with third parties for their direct marketing purposes. Our Sites are intended for users aged 14 and above. They are not designed to attract children, and if we learn that someone under 14 has provided personal information, we will delete it from our records in accordance with our deletion practices.

1. Information We Collect and How We Use It

The type of personal data we collect depends on your relationship with us. This can include:
Customers: Name, contact details, payment information, shipping address, product details, IP address, location data.
Used for: order fulfilment, customer service, warranty support, fraud prevention, product improvements, and compliance with regulations.

Potential Customers: Name, contact information, professional information (if relevant) from public sources.
Used for: marketing and sales outreach.

Partners / Affiliates: Contact and professional details, bank/payment information, IP address, location data.
Used for: suitability checks, product delivery, service coordination.

Website Visitors: Contact details you provide via forms, IP address, browsing behaviour.
Used for: responding to enquiries, site optimisation, customer engagement.

Third Parties (public sources): Contact and professional details.
Used for: due diligence, fraud/theft investigations.

Job Applicants: Personal and professional history, references, criminal background (if applicable).
Used for: recruitment processes.

Showroom Visitors: Name and video surveillance images.
Used for: safety and security.

2. Cookies and Automatic Data Collection

We use cookies and similar tracking technologies to improve user experience, personalise content, measure marketing effectiveness, and support core site functions.

Types of cookies we may use:
- Strictly Necessary Cookies (e.g., shopping cart functions)
- Preference/Functionality Cookies (e.g., language, currency settings)
- Analytics Cookies (e.g., site usage statistics)
- Marketing Cookies (e.g., ad targeting)

You can manage cookies via your browser settings or opt-out via third-party tools.

3. Communication Preferences

You can opt in to our mailing list for promotions and updates. You can unsubscribe anytime via the link in our emails or by contacting us directly. Opting out does not affect essential communications related to your orders or account.

4. Access, Update, or Delete Your Data

You have the right to request access to, correction of, or deletion of your personal data. We may require proof of identity to process such requests.

5. Sharing of Personal Data

We may share your data:
- Within the ePetz group of companies.
- As required by law or regulatory authorities.
- With partners or service providers to fulfil orders or services (under confidentiality agreements).
- In connection with a merger, acquisition, or business restructuring.

6. International Data Transfers

Your data may be stored or processed outside of Malaysia, but we will ensure safeguards are in place to protect it.

7. Data Security

We use administrative, technical, and physical safeguards to protect your data, including encryption, secure storage, and access controls. In the event of a data breach, we will notify affected parties as required by law.

8. Data Retention and Deletion

We retain personal data only as long as necessary for legal, contractual, or business purposes. When no longer needed, it will be securely deleted or anonymised.

9. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your data, please contact:

ePetz (Hearty Living Enterprise)
ATTN: Data Protection Officer (DPO)
22A, Jalan Baiduri SS1, 22, Kampung Tunku, 47300 Petaling Jaya, Selangor, Malaysia
Email: epetz.my@gmail.com

10. Changes to This Privacy Policy

If we update this policy, we will publish the revised version with the updated revision date.